





UCD teaches us to understand our target users and design fitting solutions for them. Responsible design means to also co-create — and embed potential users and affected people directly into the process.
UCD relies on understanding users and creating designs for them. We believe responsible design requires a shift in this approach: users and stakeholders should be integrated more closely into the design process itself.
We see ourselves as facilitators of information rather than creators of knowledge. The insights we incorporate into projects come from a wide range: potential users, internal stakeholders, indirectly affected people and many others. Through methods like participatory design and co-creation, we move beyond simply designing for users to designing with them.
This collaborative approach ensures that diverse perspectives directly shape the solutions we create, rather than being filtered solely through our interpretation.